Growing Your Revenue and Customer Base
Always knowing the optimal freight pricing is instrumental to winning more profitable awards and growing the business.
This helps prevent possible future stagnation or even declines.
Need for Pricing Optimization
Increasing Load Counts: Make sure your prices are attractive to shippers to improve your chances for more customers.
Maximizing Margins: Ensure your prices are high enough to easily cover expenses and improve margins.
Removing Undesirables: Recognize when price and cost demands would result in poor financial outcomes.